icp-scoring-rubric.md

ICP scoring rubric

Each lead is scored 0 to 100. A lead is "qualified" at 60 and above. Scores combine four weighted bands.

Band	Weight	Signal
Company size	30	50 to 500 employees scores highest
Tooling fit	30	Uses a modern data or ops stack
Role match	25	Contact is ops, RevOps, or founder
Intent	15	Recent hiring or funding event

Disqualifiers: agencies, sub-10-person teams, and regions outside DACH and UK are floored to 0 regardless of band scores.